Problem: How to make a game like cricket engaging and addictive for all audiences, even in nations where it isn’t that popular? Sports based games aren’t becoming as popular on mobile as they are on PCs, PS4s, Xbox and other systems. Sports themed games around games like cricket, tennis, badminton, volleyball, etc aren’t as popular …
The meditation app Gamification design Problem: Present meditation apps suffer from low user engagement, high drop off rates, high uninstall rates and low conversions of premium features. Create a gamification system to increase user engagement and specifically motivate people to create the habit of journaling. At the same time, improve conversions of premium features to …
The UX Problem to be solved The CEO of a prominent company in the hot collaborative consumption space wants a better system to engage more users. (If you aren’t familiar with the concept, some good resources are CollaborativeConsumption.com and the March 9, 2013 cover story in the Economist.) Their mission is to make shared use …
The Problem to solve The mayor of a medium-sized city in the Midwest would like to improve the health of city employees. The city has 50,000 employees and they happen to have exactly the same rates of obesity as the U.S. average: 34.4% overweight (but not obese) and 33.9% of them are obese. 53.1% of …